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Nike Reaches Kobe Sneaker Deal

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Nike will once again sell Kobe sneakers. The popular basketball line appeared to come to a sudden end last year when Kobe Bryant’s estate let the late basketball icon’s contract expire. At the time, the superstar’s widow, Vanessa Bryant, suggested the split was not always a done deal. “I was hoping to forge a lifelong…

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