October 28, 2019 10:25AM ET

Nike’s Next Sneaker Drop is All About Gamers

Nike and NBA 2K20 are collaborating on a new activation that will make the MyPLAYER game mode the key to unlocking an exclusive sneaker. — The "flooded purple" Lebron 17 basketball sneaker will only be available to NBA 2K20 players.

CREDIT: Nike

If sneakerheads want to score Nike’s next exclusive sneaker drop, they’ll need to start brushing up on their NBA 2K skills. Nike and one of the most popular basketball simulation video games out there—NBA 2K20—are collaborating on a unique sneaker drop that connects Nike’s SNKRS app with a new in-game mode giving players the chance…

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