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Nike is Going All in on Transparency. Sometimes Literally.

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Consumers are increasingly clamoring for transparency in their products, and Nike, for one, is ready to deliver it. And not always figuratively. The sportswear juggernaut’s upcoming faux-leather Air Force 1 Crater, poised to drop in October, will feature a transparent toe vamp that flaunts rather than obscures the rubber scraps Nike salvaged from the cutting-room…

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