Nike is working with a community of female athletes in Mexico to empower women to become stronger and fit. The athletic giant’s efforts are reflected in its new five-story women’s fitness studio located in Colonia Juarez, the heart of Mexico City.
The invite-only facility features state-of-the-art spaces and equipment, as well as Nike+ Running and Nike+ Training Club live experiences. Day passes are available for Nike+ members. The studio also includes a shop with Nike’s newest collections, as well as a juice bar and services like bra fittings, massages and sneaker maintenance.
Nike called on the creative talents of Lourdes Villagomez and Paola Delfin, two local artists who created artwork inspired by Mexican women and culture for the fitness center. The studio also features images of local athletics, including racquetball player Paola Longoria and medal-winning divers Alejandra Orozco and Paola Espinosa