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Just Succ It: Nike Pressures Small Biz on Name Change

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

The California succulent business Just Succ It is resisting pressure from Nike to change its name. In the process, Andrea Galbreath, Just Succ It’s owner, has racked up millions of views on TikTok, including, she said, from small business owners who are afraid they might someday find themselves in a similar position. “I don’t know…

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