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Nike Scales Up Recycled Materials Across Performance Styles

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

When Nike released the Cosmic Unity last February, the basketball shoe represented a significant milestone for the company: its first performance footwear made of at least 25 percent recycled content by weight. Seven months later, it doubled that record with the Nike Air Zoom Alphafly Next Nature, a performance running shoe made with at least…

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