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Latest Nike SB Dunk Sneaker Riffs on (Crazy) Thanksgiving Classic

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Boston-based Concepts—founded in 1996—first began really appealing to sneakerheads’ sense of humor when it introduced its inaugural Nike SB Dunk, the Lobster, in 2008. Since then, the retailer has built a bit of a reputation for its Dunk releases, employing audacious packaging and leaning on tongue-in-cheek designs—including three ugly Christmas sweater shoes—to sell some not-so-serious…

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