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Latest Nike SB Dunk Sneaker Riffs on (Crazy) Thanksgiving Classic

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Boston-based Concepts—founded in 1996—first began really appealing to sneakerheads’ sense of humor when it introduced its inaugural Nike SB Dunk, the Lobster, in 2008. Since then, the retailer has built a bit of a reputation for its Dunk releases, employing audacious packaging and leaning on tongue-in-cheek designs—including three ugly Christmas sweater shoes—to sell some not-so-serious…

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