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Nike’s New Seoul Store Doubles as a Service Center

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Nike’s continued focus on digital isn’t stopping it from experimenting with new brick-and-mortar concepts. The footwear powerhouse opened its second Rise retail store last week in Seoul, advancing its mission to build localized physical stores. The new location maintains the same focus on technology that its predecessor in China championed, but also introduces new components,…

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