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Nike’s New Upscale Air Max Sports More Than 55,000 Swarovski Crystals

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

It’s a new golden age for sneakers and this Nike x Swarovski collaboration, a metallic gold Air Max 97 LX covered in an estimated 55,960 Swarovski crystals, proves it. Last year, Nike reintroduced its Air Max 97 to the masses with a twist, the traditionally reflective silhouette would sparkle, not because of its metallic finish—as…

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