Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Nike’s New Upscale Air Max Sports More Than 55,000 Swarovski Crystals

Join Sourcing Journal on March 13th HKT for Sourcing Summit Hong Kong for discussions on mending relationships between supply chain partners, remaking factories for smaller MOQs and faster turns, and creating resilience to survive the next inevitable crisis.

It’s a new golden age for sneakers and this Nike x Swarovski collaboration, a metallic gold Air Max 97 LX covered in an estimated 55,960 Swarovski crystals, proves it. Last year, Nike reintroduced its Air Max 97 to the masses with a twist, the traditionally reflective silhouette would sparkle, not because of its metallic finish—as…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!