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Nike Teams with Neymar Jr. for New Ousadia Alegria Boot

Nike and Brazilian footballer Neymar Jr. have teamed up again for the first Neymar Signature Boots of 2016.

The Nike Hypervenom Phantom II Neymar Boots feature an abstract black and white design with bold red applications, embodying the phrase “Ousadia Alegria”, translating to “daring” and “joy,” respectively.

“I associate ‘Alegria’ with the joy of living and playing football, which I love most, and ‘Ousadia’ in having the audacity to do something different, which people don’t expect to see,” said Neymar Jr. in a statement.

Bruno Carneiro Mosciaro, a renowned Brazilian artist and designer best known as Bruno Big, is responsible for the boot’s vibrant graphics. “I created two different images, one for ‘Ousadia’ and one for ‘Alegria,’” he said. “There is a heart and there is a hand, so the idea is intended to be more graphic than a direct message. That is the interesting point of it.”

Bruno Big painted a giant canvas of 1,000 shoeboxes to commemorate the “Ousadia Alegria” launch, delivering the first pair to Neymar Jr. personally. The remaining 999 shoeboxes featuring Bruno Big’s art (with the boots inside) will be available on Jan. 31 exclusively via the Nike Football App. The Ousadia Alegria collection, which includes training apparel and two Nike Sportswear footwear silhouettes, will be available beginning Feb. 2 on Nike.com.

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