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Nike Makes Up With USPS Over Trademark Transgression

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Nike found itself in an awkward position last month. On the one hand, the sneaker giant leveled a trademark lawsuit at the maker of the now-infamous Satan Shoe. Created by the Brooklyn creative studio MSCHF as a collaboration with the “Old Town Road” performer Lil Nas X, the sneakers sparked an immediate furor in more…

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