Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Nike Dropped New Running-Shoe Colors for London Marathon

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Nike is bringing new color ways of its latest tech-heavy race day shoe to market, and they’re inspired by speed. Three new versions of the Nike Air Zoom Alphafly Next% dropped over the weekend, timed to coincide with the London Marathon. The shoe’s ultra-recognizable, maximalist silhouette was designed by the Nike Sport Research Lab to…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!