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How This CrossFit Footwear Brand Raised Customer Lifetime Value 30%

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

Looking to expand beyond its niche in the CrossFit community last summer, Nobull teamed up with Bluecore to develop a new, retention-driven growth strategy. Fourteen months later, the athletic footwear and apparel brand, now the CrossFit Games’ title sponsor, has both added new categories like golf, cycling and swimming, and increased its predicted customer lifetime…

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