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Portugal Brand Touts ‘Most Sustainable’ Vegan Sneakers

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

From Athletic Propulsion Labs to Merrell to Rothys to Allbirds to Adidas to Everlane, it seems like everyone is gunning for the honor of “world’s most sustainable shoe.” Also here to rumble for that title? Norm, a nascent footwear brand from Portugal that is launching—you guessed it—the planet’s “most sustainable” sneakers through a campaign on…

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