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Portugal Brand Touts ‘Most Sustainable’ Vegan Sneakers

Join the U.S. Cotton Trust Protocol webinar on July 15 at 11 am ET to learn about the findings of a COVID-19 and sustainability survey and how the protocol aids better transparency and reporting.

From Athletic Propulsion Labs to Merrell to Rothys to Allbirds to Adidas to Everlane, it seems like everyone is gunning for the honor of “world’s most sustainable shoe.” Also here to rumble for that title? Norm, a nascent footwear brand from Portugal that is launching—you guessed it—the planet’s “most sustainable” sneakers through a campaign on…

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