Onitsuka Tiger is dressing up some of its signature silhouettes for men and women this summer with textiles from Japanese firm Makumo.
Makumo is a family business ran by Miki Fukuyama and her husband Tomo Araki. The textiles are a marriage of Fukuyama’s designs, which Araki hand prints onto fine Japanese loomed canvas from Kurashiki. The collaboration is a first of its kind for the sneaker brand, which has never implemented homemade textiles into its product range. Likewise, Makumo’s textiles have been used for footwear.
The first Makumo pattern for Onitsuka Tiger, slated for a June 13 release, is called the Natto. The Mexico 66 model features a print that resembles a traditional fermented bean, which represents transformation. The second style to land in stores in late July is the Tora, a Badminton 68 silhouette with textiles printed at the historic Bamba Dye House in Kyoto, Japan. The third shoe in the collection is the Karamari, another Mexico 66 design with a cell and membrane motif for life and energy.
The collection retails for $100-$110 and will be available on OntisukaTiger.com. A limited edition tote bag featuring the same prints as the shoes.
“Style and design are everything to our Onitsuka Tiger customer and we know they will appreciate Makumo’s unique, beautifully handmade textiles,” said Mike Jensen, director of lifestyle, Asics America Corporation. “This is a true representation of Japanese craftsmanship, and there is nothing else like it available on the market.”