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Oofos Steps Into the Sports Category

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Recovery footwear brand Oofos is tapping into the sports category with the launch of the Ooriginal Sport, a men’s and women’s sandal designed with impact absorption, arch support and superior comfort.

Through the sportier style, Oofos aims to expand its demographic. The sandal, offered in black/white, black/gray and black/marsala colorways, offers a bolder graphic reflective of the athletic market and a more youthful aesthetic.

“The new OOriginal Sport appeals to a younger, active demographic, which is right in line with where Oofos is looking to expand. With summer starting, people are spending more time being active outdoors, making it the perfect time to launch the OOriginal Sport,” said Duncan Finigan, Oofos head of marketing.

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Known for its bio mechanically-engineered footbeds that absorb shock after a workout, Finigan said Oofos is excited about the launch, especially as the brand picks up momentum in the running specialty and outdoor markets.

The Ooriginal Sport retails for $59.95 and is available now on www.oofos.com.

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