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Original Penguin Enters Hosiery License with Bespoke Fashion

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Perry Ellis International, Inc., owner of Original Penguin, announced that it entered into a new license agreement with Bespoke Fashion, LLC, granting rights to design and distribute Original Penguin hosiery in the U.S. and Canada.

The collection will include fun, modern patterns evoking the playful nature of the brand and its heritage.

Distribution is set to mirror Original Penguin men’s sportswear in better department stores, with targeted stores being Nordstrom, Bloomingdale’s, Lord & Taylor, Dillard’s and The Bay.

Oscar Feldenkreis, president and COO of Perry Ellis International, said, “We are pleased to expand our relationship with Bespoke Fashion who has been an excellent licensing partner for Original Penguin and Perry Ellis neckwear for the past several years. We look forward to working with their team and offering exciting, original product for our customers while continuing to expand our global reach.”

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