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Pajar Turns the Page for Canadian Footwear

Montreal-based Pajar Canada boasts 55 years of family shoemaking under their snow boots. Opening the business in the 60’s, Paul Golbert laid the snowy-groundwork for the success the brand experiences today.

Now exporting to over 30 countries world-wide, Pajar sells footwear as well as outerwear to ensure a warm winter no matter location. With design teams in North America, Europe and Asia, the brand has a pulse on fashion and technology across the globe.

“We’re very up-to-date with current trends and special materials and textiles and eco-sound materials,” said Jacques Golbert, Pajar president. “We have quite a few ideas from around the globe. We get some of our more technically urban styling from Canadian and American designers. We’ll get more luxury styling out of designers in Italy and Portugal.”

Pajar’s footwear is known for their warmth during the freezing months. Most boots can keep feet warm in temperatures as low as -40 Fahrenheit. “We are exporting to the world our Canadian lifestyle, which is casual cool. We love fashion, but we also are technical,” said Golbert. “Everything we do has a technical element to it.”

The brand will show some exciting new designs and materials at FFANY, including treated leathers and waxy canvas nylon materials, and a men’s and women’s full-leather city boot collection from Portugal.

For kids, Pajar is introducing a new patented lining that fuses wool and aluminum, ensuring the kiddos’ toes stay warm and snug during the most intense of snowball fights. The lining is featured in Pajar’s children’s collection manufactured in Italy.

New dressier collections and athleisure styles have elevated Pajar’s profile in fashion. For fall, the company offers updates to their sport collection. Golbert noted that the sneakers are “the only sneaker brand out of Canada that’s actually a Canadian brand.”

“I think Fall ’17 is our best collection ever,” he added. “We’re so proud of what we’re doing.”