With a career as colorful as her name, Patricia Green knows a thing or two about color and design.
Since expanding her eponymous slipper line two years ago to include footwear, the designer has made a mark in women’s comfort by updating classic silhouettes like driving moccasins and ballet flats with color-drenched suede, leather and printed hair calf. She’s also gained a following for her range of espadrilles from Spain.
“What I love about the shoe business is it’s such a challenge—oh my gosh, every little aspect of it is a challenge,” Green quipped. “But when you get it down, it works.”
Green’s future did not always hold footwear aspirations, as she attended the University of Michigan with the intention of pursuing a career in special education. However, over time she dabbled in creative outlets, including owning a pillow company, a fabric store and a belt factory. That eye for materials, color and craftsmanship eventually became the framework for her slipper collection launched in 2000.
The design direction of the Patricia Green footwear is based on fun, wearable classics, but Green added that she likes little surprises. For Fall ’17, surprises come in the form of velvet slides with plush fur lining, embroidered velvet, mink pompoms, nickel studding and satin loafers.
“I am very excited for 2017 because this should be our breakout year for the business,” she said.
In addition to a strong design team in California and Spain, Green attributes part of her success to having a strong feeling of what’s consumers want. As a small business, Green understands the importance of producing sell-able footwear.
“If I didn’t have that I wouldn’t be able to do it,” she quipped. “It takes an enormous amount of perseverance and assertiveness.”