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Payless and Martha Stewart Collaborate on New Line of Affordable Footwear

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Payless and Sequential Brands Inc., the corporate umbrella behind the Martha Stewart brand, have partnered for a new line of footwear called Martha Everyday, available at Payless.com as of Wednesday. The collection is centered on affordability, in keeping with the Payless ethos, ranging from $29.99 to $34.99, and will come in five different silhouettes—a strappy…

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