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Peter Ruppe Joins Under Armour Executive Team

Under Armour announced that Peter Ruppe joined the executive team as Senior Vice President of Footwear. Ruppe is now responsible for guiding the strategy, merchandising and development of all footwear.

Ruppe will develop Under Armour strategic vision and footwear category plan. He will continue to drive commercialization during his oversight of the design and engineering teams.

“In a short period of time, Under Armour has proven itself to be a dominant force in the convergence of sports, design, and innovation, and I am extremely excited to join this family,” Ruppe said. “I share the brand’s passion for innovation and performance, and footwear represents the leading edge of growth opportunities related to those core values.”

Ruppe most recently served as President of Alchemy Global, the first investment platform dedicated to the sports and entertainment industry. He also worked as the CEO at WinForever and spent nearly 25 years at Nike.

Kip Fulks, Under Armour COO, said, “Peter is one of the most respected and accomplished strategic leaders in the footwear space, with more than 25 years of unrivaled experience and success.” Fulks added, “He has a commanding, entrepreneurial spirit and an eye for innovation that will be invaluable to Under Armour, as we continue to assert and expand our global leadership in footwear.”