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Plae Has a Shoe-Shopping Solution for Growing Kids

Plae announced the launch of “Growth Spurt Guarantee,” an offer designed to ease the difficulties of buying shoes for children’s fast-growing feet.

Online customers, shopping on the brand’s website, will receive 50 percent off the next size up, if their child grows within 30 days of their purchase.

The brand noted that growth spurts seem to happen overnight. Ryan Ringholz, Plae founder and chief designer, said, “On one hand it’s great to see your kids flourish, but then the realization sets in… they just outgrew something you bought for them only a couple weeks ago. We wanted to help alleviate the anxiety of that experience.”

Jonathan Spier, Plae CEO, commented, “This is the future of retail. Plae is a conversational commerce company.” He added, “It’s about having genuine, meaningful dialog with our community. The idea for the Growth Spurt Guarantee came directly from our customers so they have a real voice in how we operate – and make changes that can help families everywhere.”

Growth Spurt Guarantee is valid for all customers with a Plae account. Customers can register for an account at