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Porsche 911 Turbo Revs Up Puma’s Racing-Ready Sneaker Collection

As streetwear label Kith teams up with BMW and Tommy Hilfiger pairs off with Mercedes-Benz, German athletic company Puma is doubling down on its own luxury car partnership with Porsche.

The latest collaboration will launch a limited-edition collection of shoes inspired by the eight generations of the Porsche 911 Turbo sports car. Using its Future Rider and motorsport-inspired Speedcat silhouettes, Puma will create two limited-edition collections: “Air-Cooled” and “Water-Cooled.” The Future Rider was chosen to represent the first four generations of air-cooled 911 Turbos, Type 930 3.0 L and 3.3 L, Type 964 and Type 993, and the Speedcat picks up the more recent variants, the Type 996, 997, 991 and 992.

“When Porsche approached us to design a capsule to celebrate the iconic 911 sports car we were immediately taken by the idea,” Anja Egger, head of business unit marketing at Puma Motorsport, said in a statement. “Our ‘70s inspired Future Rider silhouette perfectly captures the historic era of the Air-Cooled Porsche 911 sports car, while the Speedcat is a true race-inspired style capturing the slick lines of the water-cooled generations of 911.

The Puma x Porsche collection will produce 500 pairs per unique sneaker design across all sizes, retailing for $150.

Puma's "Water-Cooled" collection is inspired by the more recent Porsche 911 Turbo variants
Puma’s “Water-Cooled” collection, featuring the company’s Speedcat silhouette, is inspired by the more recent Porsche 911 Turbo variants. Puma

In creating the shoes, Puma said the designers looked to the cars themselves, drawing on the iconic rear wing, lightbars, interiors and body lines. Colors in the collection—such as “Palace Blue-Galaxy Blue,” “High Risk Red,” “Puma Black and Golden-Rod” and “Glacier-Grey”—link back to original Porsche vehicle hues.

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Porsche Design entered a strategic partnership with Puma last year, resulting in seasonal collections of high-end sportswear, footwear and accessories. Puma is also the technical partner of Porsche Motorsport, including the Porsche GT Team and TAG Heuer Porsche Formula E Team, for fireproof racing clothing, team wear, shoes and luggage.

In time for the holiday season, Puma has also teamed up with children’s toy brand L.O.L Surprise! for a new collection of kids’ footwear and apparel. This collection includes two character-inspired sneaker designs: the Puma Future Rider x Diva, which includes a pink bow, black-and-white cheetah print, light green accents and pink glitter highlights and the Puma Cali Sport x Queen Bee, which features a metallic gold accent color with a pop of pink against a black and white design.

Puma's L.O.L. Surprise! collection includes two sneaker designs

The collection, which also includes graphic T-shirts and leggings, ranges from $22 to $75. It will be available in-store and online at the Foot Locker family of brands, Puma.com and the Puma NYC Store starting Nov. 20.

Puma, coming off a successful third quarter that saw net earnings increase 13 percent, also recently partnered with artist Mr. Doodle to release a winter collection of apparel and footwear featuring his playful, signature designs.