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Porsche 911 Turbo Revs Up Puma’s Racing-Ready Sneaker Collection

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

As streetwear label Kith teams up with BMW and Tommy Hilfiger pairs off with Mercedes-Benz, German athletic company Puma is doubling down on its own luxury car partnership with Porsche. The latest collaboration will launch a limited-edition collection of shoes inspired by the eight generations of the Porsche 911 Turbo sports car. Using its Future…

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