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Porsche 911 Turbo Revs Up Puma’s Racing-Ready Sneaker Collection

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

As streetwear label Kith teams up with BMW and Tommy Hilfiger pairs off with Mercedes-Benz, German athletic company Puma is doubling down on its own luxury car partnership with Porsche. The latest collaboration will launch a limited-edition collection of shoes inspired by the eight generations of the Porsche 911 Turbo sports car. Using its Future…

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