The fourth installment of the ongoing collaboration between the “Beerbongs & Bentleys” artist and the world’s most recognizable rubber clog brand Crocs launched Tuesday, and according to Post Malone’s Twitter account, they’re already sold out.
Calling the all-new Post Malone x Crocs Duet Max Clog “groundbreaking,” Crocs said it was designed with more input from the rapper than the previous three and, as such, carries more influences from his own style.
“This latest drop with Crocs is our best yet. I wanted to make a more tactical and chunky shoe, and they gave me all the tools to do just that,” Post Malone said in a statement. “I think they came out really neat, and I hope everyone loves them as much as I do.”
The Duet Max Clog features a new blue and black “urban camo” pattern with a chunkier outsole than the typical Croc. It comes with pivotable backstraps and adjustable hook-and-loop closures to truly differentiate the model from Crocs’ typical lineup and the previous three generations of the Post Malone x Crocs collaboration.
Post Malone came up with the detailing on both the straps and sole of the shoes and requested a rope and lanyard clip feature to make the clogs easier to carry around in times of shoelessness, Crocs said.
Crocs has shown an unusual ability to leverage the “drop” release structure in a way that capitalizes on the added hype—for which sneaker brands Nike and Adidas are better known.
Crocs used a “differentiated reveal” in a sequence of coordinated billboards that slowly exposed the clog’s design. The foam shoe brand attended Posty Fest, a music festival held by the artist in Arlington, Texas, and the pair collaborated on a separate surprise delivery of the new clog to fans and workers at the Chicken Express in Southlake, Texas, where Malone worked for a short time prior to his music career.
“After three collaborations—all selling out in minutes—we heard our fans’ demands for more and I’m pleased that this will be our biggest drop ever,” Terence Reilly, Crocs’ senior vice president and chief marketing officer, said. “We’re excited to give them another opportunity to own these limited-edition Post Malone x Crocs that are no doubt going to make waves around the planet.”
The Post Malone x Crocs Duet Max Clog launched on Dec. 10 and retail for $59.99. However, Post Malone tweeted “sold out” just two hours after the sale began, suggesting a quick end to the limited release.