The three-piece collection is inspired by the colors and flavors of Eos’ popular Smooth Sphere lip balms. Styles include Keds’ iconic Champion in passion fruit purple and blueberry acai blue, and the Double Up sneaker with a stacked sole in pomegranate raspberry pink. Each sneaker comes with a matching Eos’ lip balm in the box.
The collaboration was a natural fit for the brands, which both have a cult-like following with teen girls. “The amount of love we got on Instagram for a combined Keds and Eos post really kick started the collection,” said Keds president Chris Lindner. “This is just the type of fun and fashionable surprise we love to offer. We know our girl can’t live without Eos lip balms, so we’re excited to give her a new way to experience two of her favorite brands.”