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Puma Takes a ‘Sock-Like’ Approach to New 3D-Knit Gaming Footwear

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Gamers and esports aficionados can have their pick of specialty footwear. Earlier this month, Puma released a YouTube video showcasing a new product dubbed “Active Gaming Footwear” that’s currently available only in the United Kingdom and Australia. Puma’s Active Gaming Footwear features a price tag of 80 pounds ($104.63) in the U.K. and comes with…

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