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Puma Appoints New Head of Global Strategy

Puma announced changes to its global management.

The athletic footwear and apparel brand appointed Nina Graf-Vlachy to head of global strategy. Graf-Vlachy, who in 2013 joined the company’s global strategy team from the Boston Consulting Group, will report to Puma CEO Bjørn Gulden.

Graf-Vlachy replaces Arne Freundt, a Puma veteran who has helped boost the brand’s global positioning for the last three years. Freundt will now oversee Puma’s global retail and e-commerce.