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Hoops and Holograms: Behind Puma’s High-Tech NBA Weekend

Join the U.S. Cotton Trust Protocol webinar on July 15 at 11 am ET to learn about the findings of a COVID-19 and sustainability survey and how the protocol aids better transparency and reporting.

Puma made a mark on the NBA All-Star extravaganza last weekend in Chicago with a holographic display feting its newest basketball sneaker. The German athletic brand tapped Havas Media, digital media network Firefly and 3D hologram technology developer HYPERVSN to get the word out about the new Sky Dreamer basketball shoe, the first endorsed by new ambassador,…

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