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Hoops and Holograms: Behind Puma’s High-Tech NBA Weekend

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Puma made a mark on the NBA All-Star extravaganza last weekend in Chicago with a holographic display feting its newest basketball sneaker. The German athletic brand tapped Havas Media, digital media network Firefly and 3D hologram technology developer HYPERVSN to get the word out about the new Sky Dreamer basketball shoe, the first endorsed by new ambassador,…

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