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Puma Partners With One of TikTok’s Most Popular Users

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

Puma is joining forces with one of TikTok’s most popular stars. Dixie D’Amelio, the platform’s ninth most-followed user, will work “on many exciting projects,” the sportswear brand revealed Monday, including a collection of her own that is set to release next year across Foot Locker’s family of brands and on Puma’s website. “I am so…

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