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Footwear Bounces Back at Puma Despite Global Store Closures

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Even in the face of continued lockdowns in major markets, Puma has had a hot start to 2021. First-quarter sales at the German footwear and athleticwear brand increased by a currency-adjusted 25.8 percent year over year to 1.55 billion euros ($1.88 billion), with total net income reaching 109.2 million euros ($132.3 million). While the previous…

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