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Puma Engineers New Sneaker to ‘Withstand the Toughest Workouts’

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Global sports brand Puma debuted its all-new Fuse strength trainer Thursday. The sneakers, “renovated with equal parts function and finesse” and “designed to reconstruct your muscles and mentality,” completely reconfigure the industry’s basic cross-training shoe, Puma said. The German brand worked with its community of athletes to design the new shoe. With the help of…

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