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Puma Engineers New Sneaker to ‘Withstand the Toughest Workouts’

Global sports brand Puma debuted its all-new Fuse strength trainer Thursday.

The sneakers, “renovated with equal parts function and finesse” and “designed to reconstruct your muscles and mentality,” completely reconfigure the industry’s basic cross-training shoe, Puma said.

The German brand worked with its community of athletes to design the new shoe. With the help of these partners, including seven-time Formula 1 World Champion Lewis Hamilton, Puma said it created a sneaker that can “withstand the toughest workout.”

A 4-millimeter drop and a wide toe box, paired with Fuse’s low and wide, shock-absorbing internal midsole, give the wearer a stable stance. “Pumagrip” rubber on the bottom, meanwhile, provides maximum traction and durability during training, Puma said. Additionally, a thermoplastic polyurethane heel clip in the back offers the wearer a boost of support, while the shoe’s high tensile mesh upper is designed to withstand abrasion and tension.

Fuse released globally Thursday and is available on Puma’s website and at Puma stores and select retailers. Three colorways are currently available online with a fourth to come on Tuesday, according to Puma’s site.

Puma unveiled its all-new Fuse trainers

In November, the athletic company expanded its partnership with Porsche, launching a limited-edition shoe capsule inspired by eight generations of the luxury car brand’s 911 Turbo sports car. Using its Future Rider and motorsport-inspired Speedcat silhouettes, Puma created two collections, the first based on the first four generations of air-cooled 911 Turbo and the latter drawing inspiration from the car’s more recent water-cooled variants.

Last summer, Puma released another training shoe, the Provoke XT, which offers Profoam midsole for lightweight cushioning and a TPU “jewel piece,” located in the midfoot that helps to provide a more secure fit and complements the geometric design of the midsole.

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