Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user
You will be redirected back to your article in seconds

Puma’s Latest Drops Play on ’90s Nostalgia and a Love of Sweets

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Puma is ushering in summer with a suite of colorful new capsule collections that tap into nostalgia, sweet tooths and a love of sport. Rugrats The German sportswear brand has teamed with ViacomCBS Consumer Products (VCP) and Nickelodeon to produce a retro collection inspired by the children’s channel’s animated ‘90s hit, “Rugrats,” which is celebrating…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands