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Puma Debuts J. Cole Basketball Sneaker for ‘On and Off the Court’

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Nearly a year after Puma first announced its partnership with J. Cole, the sportswear company is releasing the second iteration of the rapper’s signature basketball sneaker. The Dreamer 2 “January 28”—named after the second track from Cole’s “2014 Forest Hills Drive,” the shoe’s launch date and Cole’s birthday—is a mid-silhouette intended to be worn on…

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