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Puma Debuts J. Cole Basketball Sneaker for ‘On and Off the Court’

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Nearly a year after Puma first announced its partnership with J. Cole, the sportswear company is releasing the second iteration of the rapper’s signature basketball sneaker. The Dreamer 2 “January 28”—named after the second track from Cole’s “2014 Forest Hills Drive,” the shoe’s launch date and Cole’s birthday—is a mid-silhouette intended to be worn on…

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