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Puma’s Latest Collab Fuses Japanese and French Design

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Two weeks after releasing a collection with the Brooklyn artist collective KidSuper Studios, Puma will drop another collaboration Saturday, this time with the fashion brand Maison Kitsuné. The pair’s first collection reworks classic silhouettes for a “vintage but modern look.” A mostly tonal and earthy affair, it merges Maison Kitsuné’s Paris-meets-Tokyo aesthetic with Puma’s classic…

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