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Puma’s Latest Collab Fuses Japanese and French Design

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Two weeks after releasing a collection with the Brooklyn artist collective KidSuper Studios, Puma will drop another collaboration Saturday, this time with the fashion brand Maison Kitsuné. The pair’s first collection reworks classic silhouettes for a “vintage but modern look.” A mostly tonal and earthy affair, it merges Maison Kitsuné’s Paris-meets-Tokyo aesthetic with Puma’s classic…

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