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What Puma’s Revamped Performance Running Line Is ‘Doing Differently’

Supply chain woes and soaring prices defined the past year. What lies ahead? Read the 2022 Sourcing Report for a deep global dive, plus expert insights on navigating the sourcing roller coaster.

Though Puma is no stranger to the world of running—after all, it sponsors Olympic champion Usain Bolt—it hasn’t necessarily been known for its running shoes. The German footwear brand plans to change that. Bolstered by several years of strong growth and momentum, Puma’s global director of running and training Erin Longin said the company set…

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