Retro sneakers, golf and running shoes collide in Puma’s newest footwear silhouette, the RS-G.
Puma’s latest footwear drop, named after the Running System (RS) shoe line Puma created in the ’80s and reintroduced in 2019, is designed to push the envelope in the golf footwear space, the company said.
“The RS-G shoes are the perfect combination of street and sports style combined with modern technologies and updates that make them relevant to today’s golfer,” said Puma Golf product line manager Andrew Lawson.
Although golfers won’t be expected to hit the same top speeds as consumers of Puma’s running products, some of the same technologies found therein have been included to give golfers an extra dose of power and stability.
The RS-G borrows its “chunky” silhouette from Puma’s retro lifestyle-oriented RS collection, for example. But the RS-G builds on its predecessor by offering a waterproof, seam-sealed microfiber leather and TPU skin upper designed to keep out any adverse elements encountered on the course, be it rain or a water hazard.
On the outsole, strategically placed exaggerated carbon rubber lugs are engineered to improve traction. Puma’s Fusion Foam midsole provides performance-grade bounce-back and responsiveness, while a Softfoam sockliner offers extra comfort.
The RS-G lineup features styles for both men and women in a variety of colorways, including the exclusive Peachskin/High Rise option for women. Available as of June 23, Puma’s new golf shoes retail for $130.
Puma has an established track record of revamping retro styles from footwear it launched in the ’80s and ’90s in recent years. A year ago, the German brand released the LQD Cell Origin, a style based on the Cell cushioning technology it pioneered nearly three decades before.
After its earnings fell more than 60 percent in 2020’s first quarter, Puma is joining its performance peers in offering new products for consumers who are looking for practical ways to stay active and fit while adhering to social-distancing guidelines.