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Puma Targets Lovers of Fast Food and Fast Cars

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

This summer, Puma is serving up a collaboration aimed at fast food lovers everywhere. On Tuesday, the athleticwear brand announced a joint collection with White Castle. The iconic burger joint, which boasts 360 stores across the U.S., is famous for serving up America’s most well-known slider since 1921. Dropping June 25, the new line was…

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