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90% of Puma Products to Use ‘More Sustainable Materials’ by 2025

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

After making significant gains in improving the sustainability of its apparel, Puma is looking to substantially ramp up its eco-friendly footwear in the years ahead. The German company plans for nine out of 10 of its products to be “made with more sustainable materials” by 2025. To meet this designation, apparel and accessories will need…

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