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Puma Debuts Performance Sneakers for the Casual Exerciser and Serious Athlete

Consumers are shopping and denim is poised to be their go-to. Join Rivet tomorrow at 11 am ET for a roundtable with Diesel, Tenue de Nimes, Isko, NPD and Cotton Incorporated to discuss how denim can position for dominance in the new normal.

Puma released two new performance sneakers on June 25, catering to the casual exerciser and the more serious athlete. Puma’s UltraRide silhouette offers a minimalist spin on footwear design, utilizing a “reductionist” methodology aimed at creating a lightweight sneaker with strong rebound potential. Focusing solely on improving cushioning and responsiveness, the UltraRide is built only…

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