Puma released two new performance sneakers on June 25, catering to the casual exerciser and the more serious athlete.
Puma’s UltraRide silhouette offers a minimalist spin on footwear design, utilizing a “reductionist” methodology aimed at creating a lightweight sneaker with strong rebound potential. Focusing solely on improving cushioning and responsiveness, the UltraRide is built only with components essential for peak performance, Puma said, removing any extras that would weigh down the shoe and the wearer.
“With UltraRide, we designed the shoe to give runners what they are looking for in a running shoe,” Erin Longin, Puma Run Train global director, said in a statement. “The lightweight upper and responsive Profoamlite midsole, combined with the Proplate ensures a spry and comfortable stride for runners training for their next goal.”
Puma claims its revamped EVA material Profoamlite provides high rebound without sacrificing cushioning. The embedded propulsion-enhancing Proplate stabilizes the midfoot and supports a smoother stride, it added. A mesh fabrication keeps air circulating around the foot while supporting without restricting.
Puma also released the Provoke XT, training silhouette designed for women.[/caption]
On the training front, Puma debuted the Provoke XT catering to women who work out. The shoe includes Puma’s Profoam midsole for lightweight cushioning and a TPU “jewel piece,” located in the midfoot, which also helps to provide a more secure fit and complements the geometric design of the midsole.
Both of Puma’s new sneakers launched on June 25 through digital channels and in stores.
Prior to the launch, Puma introduced the RS-G—a golf shoe inspired by retro running silhouettes.