Re-commerce technology provider Recurate has partnered with the brands to launch peer-to-peer resale marketplaces “Re-Booted” by Steve Madden and “Re:Vita” by Dolce Vita. Consumers can buy previously owned footwear from their fellow shoppers via microsites on the brands’ respective e-commerce channels.
To sell an item on either site, users must first submit photos along with descriptions, and select their desired sale price. These fields are reviewed and photos authenticated by brand experts before the listings are posted to the resale page. When an item sells, the user will receive a prepaid shipping label which can be used to send it to its next owner, cutting out the extra step (and the carbon cost) of sending it to a third-part distribution center to be processed, repackaged and re-shipped.
The benefits of brands managing their own resale channels become apparent through the shopper experience, according to Recurate. Seller photos can be positioned alongside the brands’ original product photography, giving shoppers a better understanding of the exact color ways of the footwear and detailed views of product features. Items that pre-date the current catalogue can still be sold, however, using the seller’s photography and authentication from the brands.
“Footwear is one of the fastest growing sectors of resale and we could not be more excited to partner with both Steve Madden and Dolce Vita as two of our first footwear brands,” Adam Siegel, Recurate’s co-founder and CEO, said in a statement Monday. The Resale-as-a-Service provider, which counts brands like Ministry of Supply, Re/Done, Mara Hoffman and Rachel Comey among its clients, enables easy-to-use resale solutions across a variety of categories and price points, he added. “Steve Madden and Dolce Vita are two iconic brands taking a huge step toward circularity and we are proud to be working with them to bring peer-to-peer resale to their customers.”
Gregg Meyer, chief sustainability officer at Steven Madden, Ltd., added that the Re-Booted and Re:Vita programs were created “in an effort to make the items we create last as long as possible–an effort that we hope galvanizes the industry as a whole.”
“It’s no secret that millions of tons of clothing and shoes are incinerated or sent to landfills each year, and changing this will require changing the ways that we think about creating and buying fashion,” he added. The on-site platform makes it “incredibly easy for customers to buy and sell preloved products so that they stay out of landfills and in the closets of people who love them,” Meyer said.
While Re:Vita launches on Feb. 22 on the Dolce Vita website, shoppers can buy and sell their shoes right away on Re-Booted. The microsite had 141 listings including women’s sneakers, boots, heels, sandals, slides, and handbags, mostly in “like new” or “never worn” condition when it launched Monday.
Industry players across the board are increasingly seeking to carve out their own pieces of the growing secondary market—and tapping partners like Recurate to facilitate the construction of the required back-end infrastructure. In October, California sustainable apparel brand Outerknown and luxury e-tailer Net-a-Porter tapped Recurate to debut their own resale plays.
Brands are also increasingly looking to provide circular solutions for the products they put out into the world. Outerknown CEO Mark Walker said the decision to create Outerworn, its buying and selling platform for used products, factored into the brand’s forward-looking sustainability strategy. “Resale is on fire right now, which is great from a circularity standpoint to see the amount of businesses thriving on people selling used products,” he told Sourcing Journal at the time.