Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Reebok and Adidas Combine Powers on Instapump Fury Boost

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Two titans of athletic footwear have teamed up on a shoe that promises to “redefine the sneaker industry.” Reebok and parent company Adidas have combined the powers of their InstaPump and Boost technologies to realize every sneakerhead’s dream. The Instapump Fury Boost combines “the audacious futurism” of Reebok’s Instapump, which first debuted in 1994, with…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!