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Reebok and Adidas Combine Powers on Instapump Fury Boost

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

Two titans of athletic footwear have teamed up on a shoe that promises to “redefine the sneaker industry.” Reebok and parent company Adidas have combined the powers of their InstaPump and Boost technologies to realize every sneakerhead’s dream. The Instapump Fury Boost combines “the audacious futurism” of Reebok’s Instapump, which first debuted in 1994, with…

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