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Reebok and Adidas Combine Powers on Instapump Fury Boost

When it comes to sustainability, there is no way forward without a plan. Attend our in-person “Sustainability Summit: Road to 2030” June 1 in NYC. Learn from the industry’s best and brightest, and network to create those necessary partnerships!

Two titans of athletic footwear have teamed up on a shoe that promises to “redefine the sneaker industry.” Reebok and parent company Adidas have combined the powers of their InstaPump and Boost technologies to realize every sneakerhead’s dream. The Instapump Fury Boost combines “the audacious futurism” of Reebok’s Instapump, which first debuted in 1994, with…

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