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Reebok Becomes First Footwear Brand to ‘Drop’ a New Release on Amazon’s Influencer-Led Platform

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Footwear titan Reebok has become the first brand to “drop” a collection with Amazon’s influencer-led fashion platform. Reebok x The Drop launched Tuesday with a curated assortment of the athletic shoe brand’s most coveted silhouettes, styled by influencers @dressupbuttercup, @taymbrown and @melodyslife, who boast a combined reach of more than 1.2 million fans and followers….

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