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Reebok and UFC Team Up

Reebok is entering the octagon. The global fitness brand announced Tuesday that it will be partnering with UFC, the world’s leading mixed martial arts organization. Reebok is set to become the exclusive authentic global outfitter of UFC, creating new lines for the UFC athletes.

Matt O’Toole, Reebok president, said the partnership is much more than a licensing agreement. He added, “It is a true collaboration between two great brands, which will not only give UFC a new and exciting look, but will harness the global reach of both brands to also benefit young people around the world, particularly those at risk of being involved in crime and violence.”

The collaborative apparel line includes Fight Week gear, Fight Night kit, and UFC fan gear. Current Reebok athletes, including UFC Welterweight Champion Johny Hendricks and UFC Lightweight Champion Anthony Pettis will be among the collaborators.

UFC chairman and chief executive officer Lorenzo Fertitta said every UFC athlete will benefit from high quality performance apparel specifically developed, tested and produced for MMA athletes. He added, “Never before has the sport had a global athletic footwear and apparel brand committed to investing so much in the research and development of products specifically for MMA.”

The Reebok and UFC alliance will also lend a hand to charity in 2015 with promotional efforts directly benefit Fight for Peace, an international non-government organization that uses equipment and education to help young people in crime-ridden communities.

Fight for Peace founder Luke Dowdney, said, “Our partnership with Reebok is incredibly exciting for Fight for Peace and its future and Reebok entering into this long-term deal with the UFC will magnify the positive impact and reach of this partnership.”

He added, “Reebok and Fight for Peace have a shared belief in the power of fitness – and specifically fight training——and the impact it can have on young people’s lives, particularly those who are impacted by crime and violence. Today’s announcement between Reebok and the UFC will help us continue to build international awareness for the Fight for Peace mission, allowing us to reach even more at risk young people globally.”