Bodega will team up with Reebok once again next month—this time to celebrate the Boston-bred retailer’s 15th anniversary.
The pair’s latest collaboration draws inspiration from “the rich heritage and tradition of the Club C on both the court and streets,” Reebok said. It will consist of two styles: a brown Club C Legacy with purple touches and an outward facing gold foil Bodega logo, and a white Club C 85.
“We’ve had a great partnership with Reebok, so this collaboration is fitting as we celebrate our fifteenth year,” Matt Zaremba, director of marketing at Bodega, said in a statement. “Having an opportunity to design and re-envision such a classic silhouette and be a part of its storied lineage is an honor. We’re excited to contribute something really special and hopefully reach a new generation in the process.”
Both shoes will come with a co-branded blank key that reads: “Cannot be Duplicated.”
“The key also speaks to the nature of the Club C,” Zaremba added. “It’s an everyday essential, similar to the key to your home, your studio, or your business. There’s an effortless style to the Club C, allowing you more time to unlock your potential and focus on your next move.”
The Club C Legacy will debut Aug. 6 on Bodega’s site and Aug. 7 on Reebok’s. The Club C 85—available exclusively through Bodega—will also drop Aug. 6. Both sneakers will retail for $120.
Bodega has teamed up with sneaker brands across the spectrum throughout the years, from Vans and Converse to Adidas and Puma. Late last year, it joined forces with Nike to release a baseball-infused take on the sneaker giant’s classic Dunk. The Nike x Bodega Dunk High SP “Legend”—“a cheeky homage to the Dunk’s team origins”—took its cues from baseball, remaking much of the upper in a brown, baseball mitt-reminiscent leather and employing an oversized stitch on the heel.
Reebok’s Bodega drop comes on the heels of a string of collaborations. Just this month, the footwear brand has released a Classic Leather sneaker with Cardi B, an athleisure collection with Victoria Beckham and a second kids-only line of Peppa Pig-themed shoes.