Reebok has announced two drops tailor-made for clout-chasers and collab hunters this month.
The Boston-based athleticwear brand has reprised its partnership with “WAP” chart-topper Cardi B, building upon an introductory footwear drop in November with a new range of workout apparel and complementary sneaker color ways.
The Summertime Fine Collection, to be released on April 23, “aims to empower women to remain true to themselves,” Reebok said in a statement, pulling in fabrics and detailing that were “thoughtfully curated” by the artist herself. “Having tried on every piece, nothing went to production without Cardi’s seal of approval,” it added.
The apparel line—which includes a sports bra, legging, sweatpant, hoodie, bodysuit and cropped wrap top—was designed to accentuate curves, featuring “contouring cutlines” meant to shape and smooth.
Inspired by the garb that defined the rapper’s youth—which she spent haunting the Coney Island boardwalk with friends—the range relies exclusively on a bold, ‘90s palette of pastel purple, fire engine red and black, and is replete with cutouts and mesh paneling. “The colors and materials used in the collection play on day and night monochromatic looks,” Reebok said, “so the versatility of the items can take you straight from the gym to the streets.”
The size-inclusive collection will be available in sizes XXS-4X—a decision that was important to the star. “This collection gives every woman the product they need to feel sexy and confident,” Cardi said in a statement. “The waist-snatching tights and curve-hugging silhouettes make every body look amazing.”
The duds, retailing for $40-$65, will be released on Reebok.com alongside new, complementary color ways of the Cardi B Club C, which originally dropped last fall. In pastel purple, black and red, white, and tan, the kicks will be available for both kids and adults, ranging from $50-$100.
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Also last week, Reebok launched an altogether different continuing collaboration with French fashion house Maison Margiela. The brands re-released their Classic Leather Tabi sneaker, which first debuted earlier this year, to near-instantaneous sellouts.
The style combines haute couture fashion director John Galliano’s eye for futuristic-yet-feminine tailoring with one of the sportswear brand’s most identifiable styles, the Classic Leather lace-up, which was first brought to market in 1983. The sneaker was entirely rebuilt to accommodate the most arresting detail—a split toe, which references Maison Margiela’s iconic Tabi silhouette. Creating a distinctive footprint wherever its wearer treads, the shoe, which first hit the market 33 years ago, embodies the label’s “deconstructive” design philosophy.
Maison Margiela first teamed with Reebok on the Tabi Instapump Fury last fall, providing a futuristic, high-fashion take on the athletic giant’s most-boundary pushing silhouette.
Crafted in nappa leather with an EVA sole, the shoe’s hand-painted white coating chips away from its black leather base over time—a signature Maison Margiela design technique. Known as “bianchetto,” the look pulls its name from an Italian truffle varietal with a mottled appearance. The Classic Leather Tabi, available on both brands’ websites, retails for $350.