Following the success of the pop culture icon’s first apparel collection launch in April, which featured body-conscious activewear like leggings, bodysuits and sports bras, Reebok and Cardi B will debut the “Let Me Be…In My World” capsule collection of clothes and footwear this week.
The new range builds upon the success of the Grammy winner’s spring launch, made up of diverse styles inspired by her hometown of New York City, Reebok said. Tracksuits, hoodies, leggings and dresses showcase dramatic proportions ranging from tight fits to oversized sleeves, featuring cropped waists and cutouts, bungee details and pop-color stitching. The line is complemented by three new color ways of the Classic Leather sneaker in olive green, berry, and off white.
“I was so happy to see the love for my first Reebok apparel collection so I’m really excited to introduce this one,” Cardi said in a statement. “This NYC-inspired collection features some of my favorite pieces to wear—from corsets to tracksuits to fly kicks, all inspired by my time and love of New York.”
The rapper worked with Reebok’s designers throughout the conceptualization and creation cycle for the collection, weighing in on sketches, samples and color ways. Building on the ethos of her April drop, Cardi B sought to place size inclusivity at the center of the capsule, with all styles available in sizes 2XS-4X. Meanwhile, the Cardi B Classic Leather will be available in both women’s and kids’ sizes at 12 p.m. EST on Friday on Reebok.com.
Earlier this month, Reebok unveiled a number of new and continuing collaborations. Its third seasonal collaboration with Korean fashion designer Juun.J came with the release of the Juun.J Pump Omni Zone II, which dropped Aug 16. Available in three color ways—black, white and brown—the shoe builds upon previous drops by espousing a similar bold-yet-minimal aesthetic.
In a statement, Reebok said that the shoe release represents the brand’s latest archival resurfacing of a heritage style. The original Pump Omni Zone debuted in 1990, and the 2021 re-release has been augmented with premium leather and a new back piece that features Juun.J’s logo. The shoe, available in unisex sizing, retails for $280 on Reebok.com and at select global retailers.
August also saw the launch of an altogether new partnership between Reebok and tactical outdoor clothing company Rothco. The limited capsule takes one of Reebook’s preeminent fitness styles, the Nano X1, and imbues it with Rothco’s highly functional performance capabilities.
Rothco’s roots are in the military space, with more than 50 years of experience creating gear for soldiers. Over the years, however, the company has developed a lifestyle and fashion business, Reebok said, using some of the same motifs, like camo, to establish a cult following of consumers and celebrity proponents.
Reebok reimagined one of its most popular training shoes in three distinct camo color ways: ultra violet, red-white-and-blue, and city camo, reminiscent of the pavement of a concrete jungle. The unisex style has also been modified with military-inspired features, like thicker laces that mimic paracord and a pull tab on the heel. The shoe’s webbing is pulled from the company’s tactical bags, Reebok said. The shoe is available on Reebok.com for $150, with a follow-up silhouette to drop later this fall.
The new Classic Leather Legacy AZ, inspired by Reebok’s archival silhouette, the Aztec II, also hit store shelves and e-commerce earlier this month. The revamped heritage style features contemporary shapes and materials with a hint of retro appeal. Reebok leveraged the shoe’s original design as a blueprint, modernizing the shoe with angular lines, a midsole shelf and a more streamlined bottom for a futuristic twist. The shoe also showcases Reebok’s recognizable back heel clip, a design detail that the brand often used in the past on its active footwear.
In three new color combinations including chalk and turquoise, alabaster and grey, and chalk and berry, the shoe is available for men and women for $85 on Reebok.com and at select retailers.
Earlier this month, Reebok parent company Adidas inked a deal to sell the subsidiary to Authentic Brands Group for $2.46 billion.