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Reebok Teases Mysterious Tie-Up With Curious Collaborator

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Reebok teased an upcoming collaboration with the historic interior design house Eames Office on Instagram Monday morning.

Though the footwear brand did not provide much information on what shape it will take, it said the collaboration—scheduled to drop in the fall—will be “rooted in heritage that aims to bring together the worlds of fine art, interior architecture and streetwear.”

Reebok added the endeavor will further the Eames Office mission of preserving and extending the legacies of designers Charles and Ray Eames and their contributions to the fields of architecture, furniture design, industrial design, manufacturing and photographic arts.

The prolific husband-and-wife duo worked together for decades, starting in the 1940s. Examples of their iconic Eames Lounge Chair, one of their most famous works, are part of the permanent collection of New York City’s Museum of Modern Art.

Reebok said its collaboration with the historic Eames Office firm will bring together the worlds of fine art, interior architecture and streetwear.

Reebok said it plans to disclose official details and release information surrounding its Eames Office collaboration in the coming months.

News of the footwear brand’s mysterious design collaboration comes as it prepares to break away from Adidas. Having acquired Reebok for $3.8 billion in 2006, the parent company started the formal process of shedding the label in February.

Adidas didn’t provide much new information on the intended divestiture at its virtual investor and media day Wednesday. The process, it noted, will cost it about 250 million euros ($298 million) in stranded costs this year.

Numerous names have cropped up as possible new owners, including Authentic Brands Group. The brand management firm has gone on a shopping spree in recent years, scooping up brands like Barneys, Forever 21, Lucky Brand Dungarees and Brooks Brothers. Other reported potential bidders have included Timberland and North Face owner VF Corp., China’s Anta International Group Holdings and hip-hop business mogul Percy “Master P” Miller.

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