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Reebok Gains Big-Name Partner in India

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Reebok has a new partner in a fast-growing consumer market. On Tuesday, Aditya Birla Fashion and Retail Ltd. (ABFRL) announced a long-term licensing agreement with Authentic Brands Group to sell Reebok apparel and footwear in branded retail stores and e-commerce sites serving India, Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam….

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