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Reebok Debuts ZPump Fusion Campaign With JJ Watt and Ronda Rousey

Reebok’s first ad campaign featuring NFL star JJ Watt has been unveiled. The video is Watt’s first project with Reebok since his partnership with the brand was announced in April.

In the commercial, which launches nationally on Aug. 1, Watt and UFC Bantamweight Champion Ronda Rousey undergo an inspirational training session in the ZPump Fusion. Reebok says the commercial is meant to motivate people to “ignite the fire within to get through the toughest workout.”

ZPump Fusion running sneakers, modeled after Reebok’s iconic Pump technology, was reintroduced to the market in March. The sneaker features an inflatable membrane that covers the midfoot, ensuring a secure and customizable fit. The PumpZ Fusion is available at Reebok.com and Finish Line locations.