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Reebok Execs to Help Gen Z Sneaker Designers Learn the Trade

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Reebok executives will lend their time to help 50 young talents learn the sneaker trade this year. The footwear brand will partner with the sneaker and fashion retailer APB, online education platform Yellowbrick and national education and workforce nonprofit JFF on an initiative aimed at helping Gen Zers ages 17-20 develop industry-relevant knowledge, skills and…

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